Events

Join us December 9th, when the founder of Firme Mezcal himself, Alberto Ochoa, will be in-house pouring samples and sharing the story behind the spirit.

Why Firme Mezcal?

The brand is a celebration of heritage: born from the Mexican-American (Chicano) experience, bridging the rich traditions of Oaxaca with the energy of Southern California. 

Alberto Ochoa combined his roots in the L.A. area with a deep respect for mezcal production. 

The mezcal is made in spare, artisanal palenques in Oaxaca, preserving tradition while introducing bold new flavor expressions (like the mandarina and cempasúchil editions). 

What to Expect:

A tasting station where you’ll sample the Firme expressions side by side.

Q&A with Alberto — ask about the brand story, agave varieties, how the mandarina and cempasúchil came to be.

Good vibes, new friends and a fresh way to experience mezcal beyond the standard.

Come ready to sip, learn and celebrate — see you there! Stay firme! 😉

Celebrate the New Year with us and join us on New Year's Eve!

Come celebrate National Margarita day with us on February 22nd.